Mobile Market Numbers
Temperature Readings from the Mouth of the Volcano
Android
iPhone and Android users download a similar number of apps on a monthly basis, with each platform producing around 8.8 apps downloaded per month by its users. Of the total apps, 7 out of every 8.8 downloads were free apps on the iPhone, compared to 7.6 out of 8.7 on Android devices- indicating that iPhone users are more prone to paying for apps over Android users.
AdMob Publishes January Mobile Metrics Report With Focus On Mobile App Downloads & Usage
Posted by Justin on Feb 25, 2010 at the quick-to-report, always-informative Mobile Marketing Watch
Multiply that by this:
60,000 Android Phones Shipped Every Day, Says Google
By Stan Schroeder at Mashable, The Social Media Guide
Apple App Store
Apple’s App Store has been expanding rapidly, with research firm IDC predicting its number of apps will expand to 300,000 by the end of 2010.
And:
Apple has been encouraging developers to download the new iPhone SDK 3.2 beta in order to create programs for the iPad, which Apple is predicting will launch within the next two months with more than 140,000 applications capable of running on its 9.7-inch LED backlit multitouch display.
By: Nicholas Kolakowski 2010-02-20
http://www.eweek.com/c/a/Mobile-and-Wireless/Puritanical-Apple-Bans-Certain-Apps-From-iPhone-676595/
Smartphones
A new report published yesterday by the UN indicates that 67% of the world’s population, or two-thirds total, are mobile subscribers – far outweighing Online access.
67% of the world’s population represents around 4.6B people….
Mobile Marketing Watch.com – Posted by Justin on Feb 24, 2010 in In The News, Mobile 2.0, Mobile Devices, Mobile Internet,Mobile News, Mobilize, Predictions
At the end of 2009 there were 4.6 billion mobile subscribers representing 70% of the world’s population. It has eclipsed Internet growth by a ratio of almost 3:1.
An Interview with Greg Dowling, Vice President of Mobile Strategy and Measurement at Semphonic
The ubiquitous micro-blogging website Twitter currently logs 50 million “tweets”, online postings of 140 characters or less, according to a blog post written by the company’s analytics lead, Kevin Weil. That figure breaks down to an average of 600 tweets per second; in 2007, Weil notes, the site’s daily tweeting average stood at just 5,000. “By 2008, that number was 300,000, and by 2009 it had grown to 2.5 million per day,” he blogged. “Tweets grew 1,400 percent last year to 35 million per day.”
And:
As to the percentage of tweets that are of use to anyone, a 2009 survey by media analytics firm Pear Research reported 40 percent of tweets fall into a category they termed “pointless babble”.
And:
There is evidence to suggest despite an astounding rise in activity, Twitter’s quitters are a large roadblock in the site’s path to long-term viability. An April report from Nielsen Online showed that despite social networking site Twitter’s meteoric rise in popularity, the site is having trouble retaining its community of Twitterers. The data released by Nielsen shows the social networking site is struggling with low retention rates: More than 60 percent of Twitter users fail to return the following month.
By: Nathan Eddy 2010-02-23
http://www.eweek.com/c/a/Midmarket/Twitter-Logging-50-Million-Tweets-Per-Day-234947/
5 Billion
pieces of content were shared on Facebook per week during February, according to data released by the company. This is up big from 2 billion per week only five months ago in September 2009.Rory Maher, CFA | Feb. 26, 2010, 12:08 PM
BusinessInsider.com > SiliconValleyInsider.com >
STAT OF THE DAY: Forget Email, Facebook Is Where People Share Content
Video
86% of the total U.S. online population, or 178 million people, viewed online video content during December 2009. That’s up about 20% from last year and almost as large as the number of US citizens living in a household with TV (292 million). Source: comScore
Rory Maher, CFA | Feb. 18, 2010, 3:51 PM
BusinessInsider.com > SiliconValleyInsider.com >
STAT OF THE DAY: Almost Everyone Online Is Watching Video
http://www.businessinsider.com/stat-of-the-day-online-video-ubiquitous-in-americans-lives-2010-2
