Most of your visitors come to your site because they’ve plugged in a search term at Google. Then they scan your landing page for a product photo or link to their searched-for item. If they don’t pick up any kind of “scent” of the item, no obvious trail to follow, they might leave – just another Bounce statistic. You’d hope instead, that they would enter their search term into your onsite Search box.

Now, put yourself in their shoes and imagine that you look up to the top of the page for the box and see the word “Find” instead of “Search” – better, eh? Who wants to Search? No one. We want to Find.

It’s just a hunch, but I think “Find” would retain some small percentage of the potential Bouncers. If you have a good flow of traffic, it would be easy to test on just a portion of your landing page visitors. A one-word type change.

But, beware: Don’t try this unless your onsite Search/Find Engine is tuned up and delivering relevant results. Check the keywords that your most profitable customers search on. Do each of these keywords come up in your onsite search results? Do those result pages match the conversion path that your best customers use to reach a conversion page? Or do they lead to cul de sacs of info overload and walls of words?

If you can set these “searchers” on the right path to “find” highly relevant quick-scan results, you can send them down a fully lubricated conversion funnel, just a few slippery steps from becoming a Conversion statistic.

If you try it, let me know how it tests.  –Jon Byous