Well written by Allison Mooney for Advertising Age – 9.29.09
Adage.com posted this article in their DIGITALNEXT blog. Focus: The role of technical creatives, creative techies, and the value of a constant tweak, change, re-release cycle. It’s a new mindset. The reader comments are great. The last one reverses the article’s title/perspective: maybe software companies need to think like agencies…
